Authority Positioning
Clarifying the ideas, themes and expertise a founder wants to be associated with — the strategic groundwork before the writing begins.
The Services / What we offer
Thought leadership without the content treadmill.
One clear offer, built around the way founders actually think. No volume targets, no engagement guarantees — just writing worth reading, in your voice.
01The lead offer
Founder Voice PartnershipA recurring partnership, built on interviews.
Who it’s for
B2B founders with real expertise — consulting, agency and professional services leaders — who want their public voice to match the quality of their thinking.
What it solves
The gap between knowing your subject and ever finding the time to write about it well — and the drift toward generic content when you do.
How we collaborate
Regular structured interviews surface your genuine perspective. We draft, you respond in your own words, we refine — until the work lands in your voice.
Typical engagement components
- Founder discovery & positioning session
- Regular structured founder interviews
- Thought leadership themes & editorial direction
- LinkedIn ghostwriting from genuine thinking
- Editorial feedback & revision rounds
- Ongoing voice refinement
Designed to achieve
A consistent body of work that reads like you at your sharpest — building recognition for your thinking, not just visibility for your posts.
02Complementary / Developing
Two developing capabilities.
Offered alongside the partnership where useful — and honest about still being in development.
Editorial Advisory
Strategic counsel on thought leadership direction, narrative development and where a founder’s voice can carry the most weight.
No invented pricing, guaranteed outcomes or performance metrics. Scope and suitability are confirmed in conversation.
How to enquire
Curious whether it fits?
Tell us about your work and what you’d like to be known for. We’ll be honest about whether we can help.